Alberternst, Benedikt, Lena Steinhoff, Andreas Eggert, and Markus Giesler (forthcoming), “Theorizing Marketplace Solidarity Systems: From Consumer–Firm Dyads to Structures of Mutual Support,” 2022 AMA Summer Academic Conference Proceedings, Chicago, IL.

Alberternst, Benedikt, Andreas Eggert, Lena Steinhoff, and Markus Giesler (2021), “Understanding and Measuring Consumer Solidarity as a Collective Bond,” Proceedings of the 50th European Marketing Academy (EMAC) Conference, Madrid. 

Alberternst, Benedikt, Lena Steinhoff, Andreas Eggert, and Markus Giesler (2021), “Consumer Solidarity: A Social-System Perspective on the Glue that Holds Society Together,” 2021 AMA Winter Academic Conference Proceedings, St. Petersburg, FL. 

Alberternst, Benedikt, Lisa Harrmann, Anna Gehring, and Andreas Eggert (2021), “Sanctioning Subscription Mooching: An Experimental Investigation of Its Intended and Unintended Effects,” 2021 AMA Winter Academic Conference Proceedings, St. Petersburg, FL. 

Alberternst, Benedikt, Carina Witte, and Andreas Eggert (2020), “Increasing Customers’ Willingness to Pay for Digital Products: The Contingent Role of Price Communication,” Proceedings of the 49th European Marketing Academy (EMAC) Conference, Budapest.