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At Washington and Lee University, I am teaching Marketing Management from a customer-centric perspective. Students take this class to learn what marketing is, how companies create, communicate, and deliver value to customers, and how companies capture value from doing business with customers.
"It was easy to feel motivated in this class because I knew the assignments were worth dedicating time to."
(Student at Washington and Lee University)
"He made it absolutely clear with every assignment, no matter how big or small, what he expected of us and how we were advised to complete it. I don't know that I've ever had a professor be so organized on canvas."
(Student at Washington and Lee University)
"Every class ... kept me engaged and made the time fly while learning instead of just a boring old lecture!"
(Student at Washington and Lee University)
Photo by Kevin Remington, Washington and Lee University
Photo by Joey Barretta, Washington and Lee University
"I truly believe he is one of the most thoughtful professors on this campus ... It is so clear that he cares about his students, which made me excited to show up to class every day."
(Student at Washington and Lee University)
"I think Professor Alberternst is a fantastic asset to the department and I will be interested in taking another class with him if I can. I loved his class and very much admire his dedication to this course."
(Student at Washington and Lee University)
At Freie Universität Berlin (2020-2025), I taught various courses at both undergraduate and graduate levels, including Principles of Marketing, Business and Services Marketing, Principles of Empirical Research, Marketing Case Studies, and Marketing Theory. In addition to teaching classes, I was responsible for a marketing talent program and an annual German-American case competition.
"Explained super well, always involved, motivating, supporting, it was fun, thank you."
(Student at Freie Universität Berlin)
"Thank you for the very extensive, clearly structured and competently presented tutorials!"
(Student at Freie Universität Berlin)
"Compared to other courses, I feel much more confident. This means more fun to learn and less stress and anxiety about the final!"
(Student at Freie Universität Berlin)
"Thank you for this interesting course and the really good explanations. For the very first time with e-learning, I wasn't bored at all."
(Student at Freie Universität Berlin)
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