About Me

I am an assistant professor of business administration at Washington and Lee University. I received a PhD in marketing from Freie Universität Berlin. In my studies, I explore how markets shape (and are shaped by) resilience and responsibility to address major societal challenges. I actively present and discuss my research at conferences (e.g., AMA, ACR, EMAC, CCT), where my work has received recognition, including an Honorable Mention at the ACR/Sheth Foundation Dissertation Award and the Best Paper in Conference Award at Summer AMA. Additionally, both the Fulbright Commission and the German Academic Exchange Service DAAD have granted me scholarships. Beyond my own research, I serve as an ad-hoc reviewer for several journals, including the Journal of Consumer Research.